Aswan's mission is to utilize the power of profits to initiate development and philanthropic
projects in developing and under represented regions and communities with a special
interest in Africa and the African Diaspora...

...This innovative business model is based on a school of thought developed by our founder known
as Pan-African Business Ethic. Pan-African Business Ethic asserts that the cure to the economic
and political struggles of the African world rests in our ability to reach across boundaries
(i.e. ethnicity, religion, geography, etc.) to form partnerships and agreements that will create
a functional unity among all Africans.